Visitors can now see the first ever 3D aerial footage of London as well as witness the world famous New Year’s Eve firework display in a breathtaking journey across the capital. Set to the music of Coldplay and Goldfrapp, the film is projected within a purpose-built theatre and boasts more 4D sensory effects than any other attraction in the UK.
Take a closer look at our London Eye experience with this short edit – although you’ll have to imagine the full 4D effect as we couldn’t capture the wind, snow, floor vibrations and smell effects here.
Filming on the London eye itself with a group of Indian dancers taking over one of the capsules.
Filming on location on the South Bank to capture the street performers scene complete with fire-eating.