Allison Transmission

We recently produced an immersive theatre experience and pre-show AV for the new multi-million dollar Allison Customer Experience (ACE) Center and Demonstration & Drive track in Hungary.

This exciting multi-screen immersive theatre show utilizes a combination of both specially commissioned CGI sequences and live action footage filmed on location to demonstrate the benefits of using an Allison Transmission. The whole experience is further enhanced with a full 5.1 surround sound audio mix.

Our pre-show film uses sophisticated post production techniques to magically bring the company founder, James Allison, to life from a photograph of the 1909 Indianapolis Motor Speedway. He introduces the visitors to the history of the company before they enter the main theatre show.

Our animated CGI sequences are also shown alongside a display unit of an Allison transmission.